Saddle your rig, tie your hair make sure your fast and diligent and start shooting. Today we were out shooting a commercial for a huge Supermarket brand! Soon you can take part of the finished result 🙂 Stay tuned
Hectic couple of days. This week I filmed an advert for a an Calvados company in Sweden (Calvados is a cider brandy made out of apples). To tell the story, tradition and modernization of the process, we were up early in the morning until late evenings to capture the magnificent landscapes and apple farms of the southern part in Skåne.
Sometimes I do have the audacity to travel beyond the lens of a Canon and I let myself be captured .Some of these I posed for fellow colleague photographers and some (one) I took myself. Its good to pose infront of the camera from time to time, because at best you do forget the challenge or the uncomfort you have to go through when they say ”act normal infront of the camera”, or pretend where not here or if making a ”love ”scene ” and the camera is rolling and they say make passionate love, while the whole crew is standing here . As a director it often gives you ideas how to approach different actors or models whom are all very different and of course in all differerent stages of their career.