Food Commercial

Vivien YueIMG_4932

Saddle your rig, tie your hair make sure your fast and diligent and start shooting. Today we were out shooting a commercial for a huge Supermarket brand! Soon you can take part of the finished result :) Stay tuned

A game that is played by all

Recently we got a project going, we are producing a inspirational short about a team in southern Helsingborg which promotes and helps teens and youngsters with special needs to be able to hang out, chill be sociable and most of all to be able to be part of a football team with great passion and love for the game of course. The first shoot was on a sunny sunday my great friend and producer Jesper was there to hold my hand and help me . Grateful as always I am when he comes and helps me.

VIvien Yue

Calvados advert; Production for Kullados

Vivien Yue

Hectic couple of days. This week I filmed an advert for a an Calvados company in Sweden (Calvados is a cider brandy made out of apples). To tell the story, tradition and modernization of the process, we were up early in the morning until late evenings to capture the magnificent landscapes and apple farms of the southern part in Skåne.

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Dance Mashup with 3 amazing dancers to the beats of The Weeknd

Vivien Yue

Elenshii from Cubcakecrew och Wanwisa & Oliver from Craycray crew.

Vivien Yue

Elenshii from Cubcakecrew och Wanwisa & Oliver from Craycray crew.


High for an Artist

Creating has always been a passion of mine wether it is music, dance, clothes, art, photography or film. Many objects, scenarios around us can evoke certain thoughts, inspiration or emotions to help us create. One can argue that art and creativeness doesn’t contribute to society or our existence. Personally I argue that art or creating  is a powerful tool to share any  sort of expressions. Being a creator or a artist is a way of life way of thinking as any other profession, but it doesn’t mean that the controversial preconceptions of an artist is what qualifies an artist, ie madness, provocative, intoxication, depression etc.

All artists are diverse they all function and produce in various ways and their mindsets are different.

I choose on of my top songs when I’m dry on ideas ”High For This”.

High means your intoxicated. The result of intoxication is euphoria and lowered social inhibitions. Which goes hand in hand when you are a creative state of mind. I argue that the symptoms of intoxication can be caused by the power of answers or solutions that we create. In a painting or in a book there is a an question that we want to answer or if it is a documentary, we wish for the audience to understand point of view to do so, we are in need of creating a story out of facts and deliver it as clear and authentic as possible. When we are in this process ,our minds are in hunger of each pivotal point that leads to the next answer in the story. ( Conclusion to all this is that an artist today 2014 in not in need of artificial intoxication, some might probably need it, but I think we should have more faith in our minds.)

I produced a mashup dance video with three incredible dancers to one of my favourite songs High For this by The Weeknd.

I used the new Arri lights, 3 cameras one 550 D and 2 5D’s.

Stay in tune for the result :)

Zlatan, Sweden, camera and sell some of those Volvos

Volvo has always impressed me by their quality of adverts and the cinematography has always been top notch it captures the great essence of the scandinavian nature and the great emptiness of our introverted lifestyle.

The hysteria around the singing of the national anthem or in which tone he perform it ,isn’t really in need of discussion. The racist hate on the web towards the football genius is quite upsetting and shocking. However the interesting note is that the Volvo advert with “Swedish House of Maffia”, which also in tailed great icons with ethnicity outside the swedish nation. Was not received with same fashion as the one with Zlatan.

My battle isn’t with the individuals behind their computers whom vomits the hate on the youtube comment fields, whom probably would have written something spiteful and degrading even if Zlatan would have been born with swedish parents.

The battle is obviously higher up, but I will not go into depth with social issues, discriminations and political aspects in this country. I only want to focus on the positive aspect of this advert for the moment. Yes this is a man with  serbian parents who is in one of the most substantial adverts in Sweden right now, (this wouldn’t happen 5-10 years ago.) But now we are here I can say with no shame that Zlatan Ibrahimovic is the most monumental icon in swedish history, he is known wherever he goes. His nationality is of course swedish but ethnicity: serbian and damn proud to die in Sweden. That is for me, the future !